The age at which Britons consider themselves 'old' is steadily moving upwards as the UK's older citizens spurn the traditional view of ageing. Whilst many people today view ageing and retirement pessimistically a report from Friends Provident reveals there is scope for optimism.  In the fourth chapter of the Visions of Britain 2020 series, Ageing and Retirement, it was found that Britain's ageing population are healthier and more energetic than any previous generation. Over half (51%) of respondents stated they wish to continue working after they reach the retirement age as a way of staying active.  This dynamic ageing population is creating a demand within the British workforce for alternative ways to fund retirement.