This paper examines social and cultural constructions of first wave baby boomers, those born in the period 1945-1954. Boomers are depicted, variously, as bringing new lifestyles and attitudes to ageing and retirement; or heralding economic disaster; or placing fresh burdens on health and social care services. The paper seeks to explore narratives about the boomer generation, drawing on sociological studies, the mass media and cultural and social histories of the post-war period. The article provides a critical analysis of the construction of boomers as a 'problem generation', exploring this from the perspective of demography, consumption and politics. The paper concludes with a research agenda for further work around the boomer generation.