Carrying out ageing research, implementing policies for an ageing population and working with older people requires effective communication. This can involve a diverse range of audiences including funders, older people, community and voluntary organisations, policy makers and the media.

CARDI and KT-Equal hosted a workshop entitled ‘Lost in Translation’ (Thursday 23 June 2011) which examined some of the challenges and opportunities for researchers and older people. Apart from talks by experts in the field, the day-long event included practical exercises led by Professor Trevor Cox from Salford University and Toby Wardman from KT-Equal, like writing tweets, blogs and press releases.