Report of a survey commissioned by Bank of America on behalf of PRIME into attitudes towards older entrepreneurship across the UK.

The PRIME Initiative was set up by Prince Charles to help people aged 50 and over to find financial independence and personal fulfilment through self-employment or setting up a business. PRIME is a registered charity number 261794-2 linked to Age Concern England. In Wales PRIME services are provided by The PRIME Trust (Cymru), registered charity number 05037535, trading as PRIME Cymru. Both charities are members of the Prince’s Charities Group. The PRIME Initiative is working to provide a self-employment service to people who are aged over 50 across the UK.