Research Report No 599

In the context of Britain’s ageing population an important policy challenge is how to respond to people’s assumptions and expectations about age and ageing. Attitudes to age can affect people of all ages, and involve people’s views both of themselves and of others. These attitudes have important implications for individual well-being, for age equality and for social cohesion. Understanding attitudes to age is essential if we are to develop appropriate strategies for an ageing population.

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