A silver opportunity? Rising longevity and its implications for business
Publisher:
Economist Intelligence UnitDate published:
30 March, 2011Region:
International Publication type:
policyPublication link:
http://graphics.eiu.com/upload/eb/Axa_Longevity-EIU_Web.pdfFeatured item on home page:
no
A silver opportunity? Rising longevity and its implications for business is an Economist Intelligence
Unit report, sponsored by AXA. It looks at the risks and opportunities faced by businesses as
they start to grapple with changing demographics, both in terms of their internal workforces and the changing nature of consumer demand. This report focuses on the trend in developed countries.
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