Cllr David Rogers, chair of the Local Government Association Community Wellbeing Board, said: “Councils are committed to providing the best level of care for all their older citizens, with prevention being the best route.

“Basic exercises and something as simple as new slippers can stop an older person falling over, an event which can change their lives forever. Prevention can also save tax payers’ cash, vital in the current economic environment of stretched services and budget cuts.

“Modern technology can also play a vital part. Councils are promoting active games consoles as a fun and safe way to keep healthy, and telecare fall alarms that put a carer or paramedic in contact with a fall victim within seconds.”

One-third of over 65s fall at least once a year and about 10 per cent result in injury requiring medical treatment, according to the LGA. As well as the distress and injury caused to the victim, the direct health care cost is £15 million a year.

Only 17 per cent of men and 13 per cent of women over the age of 65 are exercising enough in line with recommendations set out by the Chief Medical Officer.