Gordon Lishman‚ Director General of Age Concern said: “With predictions of more snow and freezing temperatures this week we are urging vulnerable older people‚ who are more susceptible to the cold‚ to take extra precautions to stay warm and keep active.

 “Many of the poorest pensioners are struggling to afford paying for essentials like food and heating. Yet despite this‚ up to £5 billion in benefits is still going unclaimed. It has never been more essential for the Government to launch a high profile campaign to get vital cash into the pockets of older people who need it‚ with a view to moving towards an automatic benefits payment system.

 “Anyone who is cutting back on basics such as food and heating because they're concerned about high energy bills should call our free phone helpline on 0800 00 99 66 or contact their local Age Concern to find out what extra benefits they may be entitled to."