Áine Brady, T.D., Minister of State with Responsibility for Older People, will launch this year's "Say No to Ageism Week" on Monday 24th May 2010 at 11.00am in the Equality Authority, 2 Clonmel Street, Dublin 2.

This year's "Say No to Ageism Week" takes place from May 24th to 30th. It is a time to consider the effects of ageism in our society and provides an opportunity to remind us of the consequences of ageism in service provision. It is a time to renew our commitment to combating ageism in society, especially for older people whose identities are often replaced by a negative stereotype that denies them access to full participation in society.

The "Say No to Ageism Week" is an initiative developed by three organisations, the Health Service Executive, the Office for Older People and the Equality Authority with support under the European Community Programme for Employment and Social Solidarity - PROGRESS (2007-2013). Its aim is to raise public awareness about stereotyping of older people and to promote and support practical action for 'age friendly' service provision in key sectors.

If you would like to attend the launch please RSVP to Ciara Crampton before Wednesday 19th May 2010 by e-mail to ccrampton@equality.ie or by telephone to Lo-Call: 1890 245 545. Please let us know in advance if you have any special requirements

Please e-mail info@equality.ie with any initiatives you may organise during this important week.