Business of Ageing Conference – March 9, 2011 – Royal Hospital Kilmainham, Dublin

Ireland’s first annual Business of Ageing Conference took place in March 2010. The sell out conference was attended by over 300 professionals who came to find how they or their organisation could benefit from engaging with the fastest growing demographic. The 50+. Due to the overwhelming success of this event a second conference will take place on March 9th 2011. Building on the first conference this year’s speakers will delve into the practicalities of targeting the 50+ market: Who are they? What do they want? How do we target them? How do we design for them? This years speakers will include George Magus, Dick Stroud, Prof Rose Anne Kenny and Prof Des O’Neill. Exclusive research looking at the older consumer in Ireland will also be presented on by Gerard O’Neill of Amárach Research and Orlaith Blaney of McCann Ericson.
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